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(Reuters) - Google Inc's YouTube will directly invest in new shows to be launched in partnerships with its four top content creators, it said in a blog on Tuesday. The world's No. 1 online video website also said it entered into an agreement with DreamWorks Animation SKG Inc unit AwesomenessTV to release feature films over the next two years. The partnerships would help YouTube, which completed 10 years last week, secure higher quality advertising as it transitions from a repository of grainy home videos to a site with more polished content. YouTube has been trying to lure more premium video advertising to boost margins as overall prices for Google's ads have been declining. more...

Huawei Technologies Co Ltd [HWT.UL] launched on Tuesday the Honor 4C smartphone, the latest bid by the Chinese technology firm to gain market share in the highly competitive budget handset segment from domestic rivals such as Xiaomi Inc. The phone has a 5-inch display, slightly larger than the iPhone 6 and the same as Xiaomi's Mi 4 smartphone, and starts at 799 yuan ($129). To cut on marketing costs, the Honor 4C will be sold primarily online through outlets including Alibaba Group Holding Ltd's Tmall, George Zhao, the president of Huawei's Honor brand, told the Global Mobile Internet Conference in Beijing. more...

PayPal, eBay Inc's electronic payments division, said on Tuesday it will extend its single-touch payment service from mobile devices to online transactions to try to reduce the $4 trillion in merchandise abandoned in retailers' online shopping carts every year due to complicated checkout procedures. PayPal One Touch, which is widely used by shoppers on mobile phones, is designed to ease checkout flows that have users bouncing between screens and typing in personal information, which leads to millions of unfinished transactions. The average documented online shopping cart abandonment rate is 68 percent, according to the Baymard Institute, an e-commerce research firm. PayPal One Touch will allow customers a secure checkout across PayPal-enabled websites with a single touch, without having to re-enter login information, Anuj Nayar, PayPal's senior director of global initiatives said in an interview. more...

(Reuters) - Apple Inc beat Wall Street's revenue and profit forecasts on Monday as it sold more iPhones in China than the United States for the first time, but the company gave no sales figures for its new Apple Watch. Apple's iPhone sales in China soared, increasing its revenue in the country 71 percent to $16.8 billion, although that was helped by gift-buying for Chinese New Year. Chief Executive Tim Cook said that China's expanding middle class is fueling iPhone sales there, which is the bulk of the company's sales. more...

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